Your LLC’s logo is often the first thing customers associate with your brand, making it a valuable asset worth protecting. A trademarked logo prevents others from using a similar design that could confuse consumers and dilute your brand identity. The process of how much does it cost to trademark a name in tennessee involves submitting a detailed description and image of the logo to the USPTO. Once registered, your logo is legally protected, allowing you to take action against anyone who attempts to copy or misuse it.