Book reviews are critical for establishing credibility and attracting new readers. Whether they come from professional reviewers, top book marketing trends, or everyday readers, positive reviews can help build momentum for your book. To encourage reviews, authors can send out advanced review copies (ARCs) to influencers or offer readers incentives, such as giveaways. Reviews on platforms like Amazon and Goodreads also boost a book’s visibility, helping it appear in recommendation algorithms and reaching a broader audience.